Are KATSEYE K-pop? What Happens When the System Goes Global
KATSEYE. Image: HYBE x Geffen Records / KATSEYE official website If you'd asked me a while ago whether KATSEYE were K-pop, I probably wouldn't have thought very hard about the question. HYBE is involved. They went through an intensive training programme based on the K-pop trainee system. They dance. They have the choreography, the performance focus, the fandom culture. They're on Weverse. They've promoted on Korean music shows. They certainly look like they belong in the same general universe as K-pop. So... K-pop. Obviously. Except I'm no longer convinced it's that simple. This whole rabbit hole started because I kept seeing KATSEYE referred to as a K-pop group, and something about it bothered me. Not because the members aren't Korean — K-pop has had non-Korean idols for years. Not because they mostly sing in English — established K-pop groups release music in English, Japanese and other languages all the time. It bothered me because KATSEYE weren't ac...